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    <loc>https://azrawienn.squarespace.com/work-jasper</loc>
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    <lastmod>2026-07-01</lastmod>
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      <image:title>Works - Made-Beings</image:title>
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      <image:title>Works - Destination</image:title>
      <image:caption>Social media dominates communication, yet many feel trapped in a cycle of scrolling, posting, and creating inauthentic personas, fearing judgment. Inspired by the concept of a message in a bottle, we designed Destination to foster authentic, anonymous connections. Partnering with Ruby, we asked: What if there were a platform where authenticity thrived and anonymity offered freedom?</image:caption>
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      <image:title>Works</image:title>
      <image:caption>For over 50 years, Chip Guan Heng has been a trusted distributor of Singapore’s beloved Traditional Ice Cream. While rebranding the company at Firefish Branding, I discovered how the pandemic had drastically impacted their stakeholders—ice-cream hawkers and event planners—who once relied on tourists, CBD crowds, and physical events. With diminished demand for ice-cream booths, Chip Guan Heng needed a new strategy to expand its market while staying true to its heritage.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6765f8459be271354b688c0f/1735778027405-CX2I93A3NFW4CYTWTQBM/momo_mockup_wp_cover.png</image:loc>
      <image:title>Works - MOMO</image:title>
      <image:caption>The task was to create a zine inspired by an urban legend. I chose the ‘Momo Challenge,’ reimagining Momo as a kawaii girl rock band, with each member representing a negative addiction or psychological behavior. The zine, styled as a fan-made piece from the perspective of a die-hard fan, reflects the allure of the band’s vibrant visuals—irresistible yet dangerous, much like harmful addictions.</image:caption>
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      <image:title>Works</image:title>
      <image:caption>Wandering behavior and memory lapses in dementia patients pose significant safety risks and strain caregivers. How can technology improve safety, ease caregiver responsibilities, and reduce distress from lost personal items? Maira leverages augmented reality and smart technology to support dementia patients and their caregivers.</image:caption>
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    <image:image>
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      <image:title>Works - REMI  The Smart Sleep Assistant</image:title>
      <image:caption>Sleep deprivation is a widespread issue, particularly among students. Based on a survey of 65 students in Singapore, we discovered that 64.5% sleep less than 6 hours on a regular school day. The effects? Poor quality of sleep leading to lack of energy, difficulty focusing, and slowed cognitive function. Motivated by this pressing problem, my team and I asked ourselves: "How might we tackle the epidemic of sleep deprivation?" Our solution: REMI, a smart sleep assistant designed to help users achieve better rest through innovative features tailored to their needs.</image:caption>
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      <image:title>Works</image:title>
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      <image:title>Works - WAAI - Writing Assistant AI</image:title>
      <image:caption>Through in-depth discussions, research, and shared insights, we deconstructed the traditional Design Thinking system and reimagined it as a new framework to guide students in crafting persuasive and insightful Op-Eds. This project was commissioned and developed in collaboration with the School of Humanities at Nanyang Technological University, resulting in an innovative AI-powered writing web application.</image:caption>
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      <image:title>Works</image:title>
      <image:caption>Supernature is an organic store dedicated to sharing the benefits of organic living, sourcing from ethical organic producers. For my final year project, I worked with my partner, Ines Pang, to rebrand Supernature to embody freshness, authenticity and empowerment. For expats and local millennials, healthy eating is presented in a new light: It doesn’t have to be inconvenient, time-consuming or limiting. We aim to incorporate effortless healthy eating into the busy lifestyles of our consumers.</image:caption>
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      <image:title>Works</image:title>
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  <url>
    <loc>https://azrawienn.squarespace.com/experiments-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-07-01</lastmod>
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      <image:title>Extra</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6765f8459be271354b688c0f/1742839951873-C27S8UALWONGHR4Q3D76/Screenshot+2025-03-25+at+2.08.15%E2%80%AFAM.png</image:loc>
      <image:title>Extra</image:title>
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  <url>
    <loc>https://azrawienn.squarespace.com/about-jasper</loc>
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    <priority>0.75</priority>
    <lastmod>2025-01-11</lastmod>
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      <image:title>About</image:title>
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